Rio de Janerio: the city's hottest up and coming areas for parks and entertainment

Rio de Janerio: the city's hottest up and coming areas for parks and entertainment

On July, 2012, UNESCO granted the city of Rio World Heritage status as an urban and cultural landscape. Rio was the first in the history of the award to receive the status as a city. The organization commended the key features that have shaped and inspired the city's development, such as Guanabara Bay and the Tijuca National Park - a sprawling urban forest that cloaks the Corcovado Mountain down to the sea. Other highlights were the Corcovado, the Christ statue and the city's 200-year-old botanical gardens. The waterfront spaces of Copacabana, home to Rio ́s most famous were honored for contributing to the culture of outdoor living that is a defining characteristic of the city. But Rio is also a city that is changing and evolving. Below is a summary of some of the up and coming places that are helping Rio build on its well deserved World Heritage status. 

The Parque Madureira

The Parque Madureirawas opened in June 2012 on what  was once a degraded area in the North Zone of the city, a region long time ignored by public authorities.

The park has 93 thousand square meters and became the city's third largest green area, but it will still be extended. It is totally focused around a sustainable theme, with an irrigation system for controlled use of water, water reuse, permeable floor, LED illumination and sewage treatment.

About 800 native trees and 450 palm trees were planted around five lakes with illuminated fountains, surrounded by 31,500 square meters of grass. Additionally, an Environmental Education Centre was set up to reinforce the participation of the community and of students in the preservation of the park.  

The park also has Brazil's second largest skate park, table tennis, a cultural stage for concerts (Samba Square), a Knowledge Spaceship and a cultural venue (Carioca Arena).

The Madureira neighborhood is also the area where the famous Samba Schools Portela and Imperio Serrano were created. 

Porto Maravilha

The Porto Maravilha(Marvellous Port) project aims to redevelop large, long abandoned, areas of the port district for residential, touristic and commercial purpose.

The dilapidated quarter that encompasses the Santo Cristo, Gamboa and Saúde neighbourhoods currently serves thousands of cruise passengers and has received an investment of R$ 8 billion for 15 years.

This investment will see the regeneration of the Praça Mauá area and Mauá Pier and the renewal of 5 million square meters of urban landscape.

The work includes improving sidewalks, implementing tunnels, and aims to attract investments to the area such as nightclubs, restaurants, hotels and commercial buildings. The project includes a Light Rail systems that will transit all around the area connecting the port to the bus station, the airport, the fairies and to Central do Brasil, Rio's main underground and train station. 

The port area is transforming into a historical and also a cultural hub, with the opening of museums, like the MAR (Modern Art Museum), the Museum of Tomorrow and the New Blacks Cemetery, among others.

MartineAinsworth-Wells was the international tourism marketing and communications director for London 2004-12. She is now the director of agency Ainsworth & Wells, which advises on and implements promotional activities and strategies for international and domestic destinations.