Achieving long-term conversations & engagement: how to do it right?
Social media empowers customers, bringing them so close to organisations that they could almost be embedded into the business model, especially when their insights lead to better products and services.
Today however, there is relentless pressure for companies to partake in the newest social networks as they emerge. Organisations that previously only had to start isolated Facebook pages to proclaim social participation now find themselves in a quandary.
Should resources be spread thinly over multiple social media platforms to ensure all bases are covered, or should social participation be limited from the onset to only the platforms that best contribute to an overall brand marketing experience?
A good or bad message delivered through traditional media has a ripple effect throughout the social media space, amplified by the speed in which news can travel online.
Are you able to harness traditional media as a stimulus for generating material reverberation in the social spectrum to produce a rare, unexpected viral sensation?
Do you know how to listen in social spaces? Are you able to use the bond of community to build a prominent online persona? Can you create relevant content that promotes action on your customers’ part?
This interactive two-day conference on Integrated Social Media Marketing is designed to hone delegates’ skills in understanding consumers’ online and offline media consumption habits and identifying relevant, salient touch points for a persuasive cohesion to any integrated digital marketing response.
Be equipped to leverage social media’s potential by learning how companies the likes of AirAsia, Intel, Deloitte, SingTel, and more engaged with conversations that are taking place about their brands online.
Acquire knowledge on future platforms that will benefit your social media mix, the objectives and strategies to becoming a social business and how to track community engagement to benchmark the returns from a digital investment.
By harnessing in-depth case studies and workable solutions, you will be able to develop an effective integrated digital campaign that works for your own unique business circumstance.
Programme Highlights:
Social Media’s Opportunity :How brand buzz sentiment generated ties in with purchase consideration
AirAsia’s Successful Digital Integration: Key milestones to becoming a social business
Social Selling for B2B Lead Generation :How to use social sellers to build brand awareness and brand association
Social Search Optimisation: Harnessing techniques to enhance social profiles for better search rankings
Crisis & Reputation Management : Mapping crisis situations and creating a war room collaboration site
Intel’s Viral Marketing Initiatives : Leveraging on innovative ideas to seed viral marketing components
SingTel’s Brand Community: Critical considerations when setting up an online brand community
Mobile Optimisation: Effectively transposing online assets into a user-friendly mobile environment
Deloitte’s Internal Social Media Adoption: Guidelines for managing an internal network: Empower and Trust vs. Regulate and Control
Performance Measurement: Evaluating what should be measured and key techniques for demonstrating digital effectiveness
For more detailed programme and fees, click here .
Event: Two-Day Conference on Social Media Marketing
Date: 9-10 February 2012
Venue: Regal Hong Kong Hotel
Venue: Regal Hong Kong Hotel
