Asia urged to prepare for niche travellers

Asia urged to prepare for niche travellers

The days when Asians toured in large groups are disappearing, according to the study commissioned by tourism technology provider Amadeus, resulting in the industry being fragmented into niche markets.

"Significant new traveller segments will emerge, such as the female business traveller, the small business traveller and the senior traveller, all of which have different aspirations and requirements from the travel experience," it said.

One of the fastest growing segments is travel among those over 65 as Asia's population ages.

More female business executives are also travelling as many Asian women rise on the corporate ladder, said the study which covered Australia, China, India, Indonesia, Japan, Singapore and South Korea.

China is expected to have the biggest rise in the number of outbound travellers aged over 65, with the figure projected to rise to 12.6 million by 2030 from only 1.7 million in 2011, it said.

Outbound senior travellers from India are projected to jump to 7.3 million from 1.3 million over the same period, with Indonesia forecast to register a fourfold growth in senior travel, the study said.

"The female business traveller is another rapidly growing opportunity," said the study, projecting that international business trips by women should grow 400 percent by 2030 from 2011 levels.

Providing women-only floors at hotels and understanding the way females make travel decisions are among the ways to win their business, it said.